Google announced on Feb. 26th, 2015 that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. … ”
What will happen if your site is not Mobile friendly by April 21st?
Your website(s) will be removed from search results across all mobile devices, worldwide and likely be penalized in the Organic Search Results Pages (SERPs) as well – potentially.
Google rarely, if ever, gives deadlines. Usually they just make an algorithmic change and let the website owners scramble or die (sad but true). However on this occasion, Google is giving website owners one last chance.
Fortunately, if you have a WordPress Website the change will only involve getting a mobile friendly wordpress theme and applying whatever current theme customizations you need. The amount of work necessary will very from website to website.
Here is Google’s official blog post about this matter:
What should I do to make sure my website is Mobile Friendly?
First, test your site using Google’s Mobile Friendly Test Page (even if you think your website already is mobile friendly):
If your Website doesn’t pass the mobile friendly test…
Make arrangements to re-develop your website ASAP. While the exact penalties are not disclosed by Google, the warning signs are there and should be taken very seriously.
If you need help with this, contact us or another competent web professional asap.